Driving Lead Generation for a Public Finances Services Firm

About

The client is a municipal bond provider offering financial services to local governments and municipalities. As a key player in the public finance sector, the organisation sought to expand its reach and generate more leads through digital channels.

Despite its strong industry expertise, it faced several challenges in their digital marketing efforts:

Limited online presence and visibility among their target audience
Need for an effective strategy to generate quality leads
Lack of a dedicated landing page to capture and convert potential clients
Requirement for a cost-effective advertising solution with a good return on investment

How IncX Helped

IncX partnered with the company to develop and implement a comprehensive online marketing strategy. Our approach included:

Designing and executing a multi-faceted Google Ads campaign
Creating a custom landing page optimised for lead generation
Providing ongoing campaign management and optimization

Specific Actions Taken

Action 1: Google Ads Campaign Launch:

Initiated on January 20th, 2022
Ran for two months
Implemented a mix of search ads, retargeting ads, and display ads

Action 2: Custom Landing Page Development:

Designed and developed a user-friendly landing page
Optimised for lead capture with clear calls-to-action
Ensured seamless integration with the Google Ads campaign

Action 3: Continuous Campaign Optimization:

Monitored campaign performance regularly
Made data-driven adjustments to improve click-through and conversion rates

Results

The online marketing campaign delivered impressive results within a relatively short period:

Total Clicks: 9,978
Leads Generated: 273
Ad Spend: ₹15,523.29
Cost per Lead: ₹56
Lead Rate: 2.7%

Conclusion

The partnership demonstrates the power of a well-executed online marketing strategy in the financial services sector. By leveraging Google Ads and a custom-designed landing page, our client was able to: