About
The client helps businesses create a happier workplace by providing productivity solutions. They are one of the leading providers in the employment wellbeing space.
Having already worked with some big companies in the APAC area, they have a product that is proven to work efficiently and they have an excellent track record.
However, the client had some challenges:
Lacked local recognition
Ineffective communication
Gaps in messaging
IncX partnered with the company to make a marketing plan that would help them get noticed on digital media right away, make their social media channels more active and improve their corporate messaging for a US-based audience.
Our team did three things over 60-days period:
Helped the company get listed on G2, a big platform where people review business software.
Made the company's LinkedIn page more interesting by posting things that people would actually want to read.
Refined their core brand messaging by talking about the problems they solve at work, the culture of the place and what is popular in business right now.
Results
By focusing on B2B platforms instead of general messaging, the 60-day campaign quickly increased the company's visibility and engagement in the US:
Reach organically jumped to 7,700 every month.
This growth represents a 141% surge in top-of-funnel presence.
G2 placement and targeted LinkedIn campaign together led to an increase in brand inquiries and real interactions, with key US enterprise decision-makers.
IncX successfully introduced the company to the US corporate wellness space. They focused on localized messaging, got other people to say good things about them and used channels that were just for businesses.
The strategy achieved the following results:
Helped the company grow a lot in terms of organic reach.
Accomplished these results in a period of time within just two months.
Laid a foundation for long-term US enterprise growth.
