Breathe ESG, an Enterprise SaaS company, has been at the forefront of sustainability management solutions. In an increasingly eco-conscious world, the platform empowers businesses to track, manage, and report on their environmental, social, and governance metrics with unprecedented ease and accuracy.
Despite offering an innovative product, Breathe ESG faced a common hurdle in the SaaS world: Visibility. They needed to ensure that their digital presence matched the quality of their offering. The goal was clear - drive organic traffic to their website and establish themselves as a leader in the sustainability management space.
IncX is proud to have partnered with Breathe ESG to make the brand stand out digitally through a strategic, process-driven approach.
Recognizing the unique challenges and opportunities presented by Breathe ESG's situation, IncX developed a tailored, four-phase approach to elevate their online presence.
Action 1: Laying the Foundation with a Website Audit
IncX began by conducting a meticulous examination of Breathe ESG's website, reviewing site architecture, content, and technical elements. Knowing that the website was in a rebuilding stage, collaboration with the website team was crucial to anticipate and address potential challenges during the migration process.
Action 2: Identifying Highest-Value Keywords
Next, IncX began a detailed keyword research analysis. This wasn't just about finding popular search terms; it was about uncovering the language of Breathe ESG's ideal customers. The team created a comprehensive list of both short-tail and long-tail keywords, refining them based on competitor data, search volume, and keyword difficulty.
Action 3: Understanding User Intent for Content that Converts
By deciphering what users truly seek when they type in those high-value keywords, IncX guided the restructuring of Breathe ESG's site content. This ensured that each page not only ranked well but also resonated with the audience's expectations and needs, creating a seamless user experience that kept visitors engaged and coming back for more.
Action 4: Staying Ahead with Continuous Audits and Analysis
SEO isn't a "set it and forget it" endeavour, especially in the fast-paced world of SaaS. IncX implemented a dynamic strategy involving weekly audits to identify areas for improvement across technical aspects, content quality, usability, and optimization.
Results
The impact of IncX's strategy was swift and significant.
Average CTR: Increased to an impressive 10.4%.
Keyword Rankings: Target keywords secured positions on the first page in Google Search Results.
In the competitive world of SaaS, standing out is half the battle. Through a combination of technical expertise, strategic thinking, and a deep understanding of the sustainability management space, IncX helped Breathe ESG not just improve their SEO metrics, but establish themselves as a go-to resource in their industry.
