About
Our client is a leading provider of financial data services, making it easier to access and manage market information. They offer customised solutions that allow businesses to get precisely the information they need, delivered in formats that are easy to use. Fundamentally, it aims to simplify the process of acquiring and utilising complex financial data for their clients, ensuring it is accessible anytime, anywhere.
The company found itself at a crossroads. Despite offering high-quality data solutions, it struggled to effectively reach its target audience in the competitive digital landscape. The core business concerns included - limited online visibility, difficulty in reaching decision-makers in large financial institutions and need for a cost-effective lead generation strategy.
Recognizing the need for expert guidance, it partnered with IncX to use digital strategy and campaigning to improve the quality of online leads in a cost-effective way.
IncX proposed a two-pronged digital marketing strategy, leveraging both Google Ads and LinkedIn Ads to address the company’s pecific needs.
Google Ads Campaign
Duration: June 2021 - December 2022 (18 months)
Objective: Broad reach and lead generation
Key Metrics:
Total Clicks: 16,300+
Leads Generated: 187
Ad Spend: $500
Cost per Lead: $2.67
LinkedIn Ads Campaign
Duration: August 11th - October 11th, 2022 (2 months)
Objective: Targeted outreach to key decision-makers
Key Metrics:
Total Clicks: 628
Leads Generated: 14
Ad Spend: $160
Cost per Lead: $11.43
Results
The combined efforts of both campaigns yielded significant results. Each platform served a distinct purpose in the overall marketing strategy. Google Ads provided a broad reach and a high volume of leads at a lower cost, while LinkedIn Ads delivered fewer but higher-quality leads from target companies in the financial sector.
IncX's growth marketing services proved effective in generating leads through a carefully structured multi-channel strategy. The dual-platform approach allowed the company to balance quantity and quality in their lead generation efforts.
