JIFFY.ai is a pioneering company in the field of AI-based banking process automation. Founded with the vision of transforming financial institutions through cutting-edge technology, JIFFY.ai has developed a platform that promises to streamline operations, enhance efficiency, and significantly reduce costs for community banks, credit unions, and wealth management RIAs/broker-dealers.
Despite having a revolutionary product, JIFFY.ai faced a significant hurdle: breaking into the highly competitive and often conservative US financial services market. The company needed to:
Raise awareness about their AI-powered automation platform
Educate potential clients about the benefits of their technology
Reach decision-makers in financial institutions who are notoriously difficult to engage
Generate high-quality leads that could be converted into substantial revenue
IncX partnered with JIFFY.ai to build a solid LinkedIn campaign that generated 863 leads that led to a revenue generation of $1.1 Million.
IncX proposed a comprehensive LinkedIn ABM campaign designed to:
Identify and engage key decision-makers and influencers in target financial institutions
Deliver personalised, high-impact content to showcase JIFFY.ai's unique value proposition
Generate qualified leads and drive revenue growth
Specific Actions Taken
The ABM campaign was meticulously planned and executed over a 6-month period:
Action 1: Audience Identification
IncX used LinkedIn's advanced targeting capabilities to pinpoint decision-makers and influencers within community banks, credit unions, and wealth management firms.
Action 2: Content Strategy:
IncX developed a series of tailored content pieces that addressed the specific pain points and needs of different financial institutions.
Action 3: Campaign Setup
IncX launched a series of LinkedIn ad campaigns, allocating a budget of $25,000 per month for maximum impact.
Action 4: Personalization
Each ad was personalised based on the target institution's size, type, and potential automation needs.
Action 5: Continuous Optimization
Throughout the campaign, IncX closely monitored performance metrics and made real-time adjustments to improve targeting and engagement.
Results
The ABM campaign delivered exceptional results for JIFFY.ai:
Lead Generation: 863 high-quality leads were generated over the 6-month period
Revenue Impact: The campaign directly contributed to $1.1 million in new revenue
Market Penetration: JIFFY.ai significantly increased its visibility and credibility within the US financial services sector
The partnership between JIFFY.ai and IncX demonstrates the power of a well-executed ABM strategy in the B2B technology sector. By leveraging LinkedIn's platform and IncX's expertise in targeted marketing, JIFFY.ai successfully:
Increased brand awareness among key decision-makers in the financial services industry
Generated a significant number of high-quality leads
Achieved substantial revenue growth
